I worked for Herman Miller, a global furniture manufacturer, within the EMEA marketing team over a six-year period from 2010 to 2016 working cross functionally with Product Management, Sales, and with project leads from the US headquarters to lead marketing activities from product launches, channel initiatives to the launch of the new corporate website across the EMEA region to their dealer network, architects and designers.
Here are just a few of my Herman Miller highlights
My first project at Herman Miller was relaunching Sense, one of their desking platforms, working alongside the Product Management team to develop a new set of marketing assets to promote the product.
I took the lead on briefing and managing an external creative agency to generate new product imagery, product copy and printed sales materials.
I then went on to manage all elements of the Herman Miller stand at 100% Design - a leading trade show in London - working alongside an external events agency to on the design, logistics and promotion of the stand.
After 100% Design I led the marketing strand of a new product category called ‘Group and Community’ for Herman Miller in the European region. This was in collaboration with an external design agency to generate the marketing assets to support the new category, from imagery, to the brochure, supporting web assets and sales materials.
If you want to find out more about my achievements at Herman Miller then I’d be more than happy to tell you about the trade shows I’ve organised in Europe and the Middle East, the dealer events I’ve organised and executed to further examples of the product marketing materials I have delivered.